Cancer Care: Top 100 Influencers and Brands

There are thousands of charities and campaigns around the world focused on the prevention and extinction of the dreaded ‘C’ word. Each of these organisations has a slightly different demographic, a slightly varied funding plan, but they all have the same ultimate goal – to finally beat cancer. Due to the millions of voices out there we looked at who was driving the most influence on the topic of cancer care, research and fundraising.

Each year, approximately 14 million people around the world learn that they have cancer and of these, 8 million will die. There is research to suggest that a third of cancer related deaths could have been prevented with the appropriate services and technology, and some countries have made great progress in the prevention of such cases.

In the UK, the four most common types of cancer are breast cancer, lung cancer, bowel cancer and prostate cancer. In 2011, these four accounted for over half (53%) of all new cancer cases – which totalled nearly 331,500.

It is no surprise that there are thousands of organisations campaigning to increase funding on cancer related research and research has vastly progressed with more than half of diagnosed patients surviving for at least ten years – in the 1970s, only a quarter would have. Agendas for these organisations and charities include running campaigns such as the tobacco packaging campaign which is striving towards having plain, standard cigarette packs in order to stop people – especially youths and younger people – from starting a smoking habit.

At Onalytica, we use our unique Influencer Relationship Management software to monitor and analyse online trends in order to help brands realise a social media marketing and engagement strategy. This time, we used our software to find the top brands and individual influencers who have been successfully running the message of the importance of cancer research and keeping us up to date on research progression.

MAPPING THE CANCER RESEARCH COMMUNITY

We were interested in seeing which influencers were leading the online cancer research discussion, so we analysed over over 300K tweets matching the following query: (“cancer” AND (“research” OR “researcher” OR “researching” OR “nhs” OR “charity” OR “charities” OR “campaign” OR “campaigns” OR “campaigning” OR “fundraising” OR “fundraiser” OR “fundraisers” OR “therapy”)) OR “cancerresearch” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

What we discovered was a huge community of cancer related influencers and organisations discussing upcoming campaigns and successful fundraising stories. Below you can see a large network map created in IRM showing some of the top influencers talking to each other on cancer related topics. We’ve highlighted Dr Deanna Attai here as she is one of the key connectors driving engagement. It is great to see communities building around those dedicating themselves to the cause.

 

Below you can see another network map of the online conversation created with our Influencer Relationship Management software IRM. The map below shows the charity Cancer Research UK at the centre and the conversations to and from the other influencers. We can see that there is a lot of conversation between brands and individuals as they work together to support the same cause. Be sure to click on the map to enjoy the full size network diagram in greater detail.

 

If you are interested in learning more about our IRM software click here!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Cancer Research.

Be sure to hit the download button below to grab the full report and see who ranks beyond the top 50.

Rank	Twitter Handle	Name	Influencer Score
1	@MyID_Research	Matt Poulton	100
2	@ElaineSchattner	Elaine Schattner	90.98
3	@blackhonee	Honee	90.14
4	@bjork5	Dave Bjork	89.9
5	@DrAttai	Dr. Deanna Attai	84.09
6	@NCITedTrimble	Edward Trimble	83.9
7	@joyogude	Joy Ogude Presenter	83.64
8	@dougulman	Doug Ulman	83.16
9	@picardonhealth	André Picard	78.07
10	@SherryPollex	Sherry Pollex	72.37
11	@Groz_P	Phyllis	70.02
12	@stales	Alicia C. Staley	69.36
13	@DeborahAlsina	Deborah Alsina	68.72
14	@geewizzgee1	Gina Long	68.4
15	@CRUKManchester	Hannah	68.31
16	@Nikhilwagle	Nikhil Wagle, MD	67.92
17	@FollowHeidi	FollowHeidi	67.77
18	@ianstories	Ian D. Moore	67.59
19	@vickyyyf	Vicky Forster	67.35
20	@RAA62	Rosemary Albone	67.15
21	@KentBottles	KentBottles	66.99
22	@ajpcarr	Andy Carr	66.84
23	@BrendonStilesMD	Brendon Stiles	66.47
24	@abimF1	Abi M	65.44
25	@JillHennessyMP	Jill Hennessy MP	65.03
26	@Aiims1742	Anirban Maitra	64.9
27	@RyanNipp	Ryan Nipp, MD	64.85
28	@CMommyDesigns	Tiffany	63.76
29	@teamoncology	Naoto Ueno, MD, PhD	63.73
30	@MichaelWosnick	Michael Wosnick, PhD	63.7
31	@APTjimmy	Jimmy Norman	63.59
32	@abcdiagnosis	Jo Taylor	63.37
33	@delythjmorgan	Delyth Morgan	62.96
34	@senrobportman	Rob Portman	61.74
35	@whereisdaz	Dr Darren Saunders	60.52
36	@StaceyABurling	Stacey Burling	61.37
37	@AmandaHaddock	Amanda Haddock	61.28
38	@jgkfan	Justin Gaard	61.27
39	@DrJackieWalters	Dr. Jackie Walters	60.25
40	@corrie_painter	Corrie Painter, PhD	60.13
41	@mtmdphd	Mike Thompson, MDPhD	60.09
42	@Haroon_Mota	Haroon Mota	60.08
43	@timdarv	Tim Darvell	59.05
44	@Majormac1	Robin Holmes	58.03
45	@DrKhouryCDC	Dr. Muin Khoury	57
46	@OphiraG	Ophira Ginsburg	56.94
47	@ZawadiNyongo	Zawadi Nyong’o	56.75
48	@Evbcuik	Emma Anderson	56.71
49	@TomIarocci	Tom Iarocci, M.D.	56.55
50	@melaphukanoma	Mark Williams	56.31

 

TOP 100 Brands

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential organisations such as Cancer Research UK and Anthony Nolan are leading the debate.

Rank	Twitter Handle	Name	Influencer Score
1	@CR_UK	Cancer Research UK	100
2	@SU2C	Stand Up To Cancer	99.5
3	@CancerResearch	Cancer Research Inst	99.19
4	@NHAparty	The NHA Party	98.51
5	@Pelotonia	Pelotonia	98.13
6	@AnthonyNolan	Anthony Nolan	98.11
7	@FifthThird	Fifth Third Bank	97.22
8	@theNCI	National Cancer Inst	96.63
9	@macmillancancer	Macmillan Cancer	96.61
10	@RonanFoundation	Ronan Thompson Fdn	95.33
11	@breastcancernow	Breast Cancer Now	95.27
12	@OSUCCC_James	The James	95.19
13	@Bowel_Cancer_UK	Bowel Cancer UK	94.78
14	@BeClearonCancer	Be Clear on Cancer	94.03
15	@bmsnews	Bristol-Myers Squibb	93.88
16	@metavivor	METAvivor	92.54
17	@cancersociety	Cdn Cancer Society	91.07
18	@StBaldricks	St. Baldrick’s	90.4
19	@beatbloodcancer	Beat Blood Cancers	90.01
20	@DanaFarber	Dana-Farber	89.7
21	@BCCare	Breast Cancer Care	89.7
22	@sloan_kettering	Sloan Kettering	89.45
23	@raceforlife	Race for Life	88.25
24	@CLIC_Sargent	CLIC Sargent	88.17
25	@AmericanCancer	American Cancer Soc	87.92
26	@GdnVoluntary	Guardian Voluntary	87.57
27	@AACR	AACR	86.96
28	@NHSEngland	NHS England	86.75
29	@ASCO	ASCO	86.57
30	@AlexsLemonade	Alex’s Lemonade	85.53
31	@ICR_London	The ICR	85.48
32	@wcrfint	WCRF International	84.34
33	@TheVFoundation	The V Foundation	83.82
34	@Cancer_Research	ACRF	82.69
35	@bikeVeloSano	VeloSano	81.67
36	@CareFlash	CareFlash	80.59
37	@thePMCF	Princess Margaret CF	79.31
38	@OHSUKnight	OHSUKnight	78.29
39	@OttawaHospital	The Ottawa Hospital	77.79
40	@NCIEpiTraining	Cancer Epidemiology	76.62
41	@cancer_wales	CancerResearchWales	75.62
42	@ProstateUK	Prostate Cancer UK	75.58
43	@Ludwig_Cancer	Ludwig Cancer	75.48
44	@CNIO_Cancer	CNIO Cancer Centre	75.29
45	@CRUK_Policy	CRUK Policy	74.28
46	@NCICancerCtrl	NCI Cancer Control	73.26
47	@ClevelandClinic	Cleveland Clinic	70.21
48	@MCRCnews	MCRC	68.17
49	@myoddballs	OddBalls	67.07
50	@NCICancerStats	NCI Cancer Stats	66.91

 

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable Tech, Internet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around cancer care. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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