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Edtech and Elearning: Top 100 Influencers and Brands

by | Aug 26, 2015 | Influencer Lists,

September is approaching, the #BackToSchool promotions are in full swing, students are getting their exam results and thinking about higher education. This is also the time teachers and lecturers are thinking about their lesson plans and learning strategies for the next academic year. Blended with traditional teaching is the use of advancing technology to support learning. Institutions are behaving more like brands, looking to spur innovation in the same way that businesses can, utilising entrepreneurial and startup practices to improve learning. Being ahead of the game in the field of edtech and elearning is one of the best ways to make yourself more attractive to prospective students and increase your reputation. This is why the industry has grown so rapidly from Q2 2014 to Q2 2015, investment was up 96% compared with the previous four quarters.

Edtech Global Yearly Financing History

A new report by New Media Consortium and the EDUCAUSE Learning Initiative gives a five-year prediction for emerging edtech. Key findings include advancing cultures of change and innovation, with institutions adapting to a culture that embraces innovation and allows for more flexibility, creativity, and entrepreneurial thinking. The report also suggests there will be a growing focus on data-driven learning, measurement and assessment, with better tools for teaching, more targeting of at-risk students and more detailed student profiles. Another future trend identified in the report is development within Open Educational Resources (OER), with more instructional materials available for free, and being open in terms of ownership and usage rights.

Blended learning is another topic identified as a growth area, with students being given opportunities to learn in more flexible and alternative ways. Blended learning will provide easier delivery and access to learning materials, and provide alternatives to students who won’t be in the classroom every day. Classrooms will also evolve into spaces that encourage more collaborative interactions. Tools such as 3D printers, robotics, computers, laser cutting, and textiles will help contribute to these “makerspaces“.

Many students are already bringing their laptops and tablets to school, the model of Bring your own device (BYOD) is set to continue. Another trend identified in the report is the idea of a flipped classroom, which refers to “a model of learning that rearranges how time is spent both in and out of class, to shift the ownership of learning from the educators to the students.” Podcasts, videos and online textbooks help facilitate this model.

The incorporation of wearable technology in education is another area identified as a future trend; virtual reality devices are already being used to provide first-person perspectives in medical procedures, or to give virtual tours of campuses. Machine learning technologies can also be used as a tool that adapts to a student’s learning in real-time, providing personalized instruction and feedback. All of these tools will be synced to the web providing an “Internet of Things” (IoT) approach to learning, with teachers and students informed by crowdsourced, and location based information.


We reached out to some of the top 10 influencers to ask them for their views on edtech and elearning.  We spoke to Alice Keeler (#3), Jeffrey Bradbury (#4), Monica Burns (#6), Thomas Murray (#7), Vicki Davis (#8) and Kasey Bell (#10).  Be sure to follow them to stay up to date on the best content and resources on edtech and elearning! (click on the names to see their Twitter profiles)

Alice Keeler: Edtech and Elearning Influencer    Alice Keeler –  Author of “50 Things You Can Do With Google Classroom

“Technology does not make for better learning. The teacher must design the environment, utilizing technology, to allow for shifts in what the learning environment looks like. Create a student centered environment where students are independent, have choice, and their interests influence their activities. Using technology to do the same tasks, will result in the same outcomes. Using technology to facilitate a student centered environment can engage students more in their learning and make for something better.”

Jeffrey Bradbury: Edtech and Elearning InfluencerJeffrey Bradbury – Owner at TeacherCast

“The great promise of EdTech is that it unlocks a very exciting and unlimited potential in every student.  It is a conduit for exploration, innovation, and ultimately, student achievement. It is essential that educators use technology with their students in a way that is open ended and allows for multiple correct answers based on student creativity.”

Monica Burns: Edtech and Elearning Influencer    Monica Burns – Owner at ClassTechTips

The EdTech space has seen significant growth over the past few years and it’s been exciting to watch! I love how companies are thinking outside of the box to meet the needs of individual learners.  Whether it’s an app that turns students into creators or a game that helps them problem solve, there are so many powerful EdTech products that teachers can bring into their classrooms.”

Thomas Murray: Edtech and Elearning Influencer     Thomas Murray – Digital Learning Director for the Alliance for Excellent Education

“Regardless of what educational technology is used, educators must always lead with learning.  Digital learning is all about high quality teaching and learning in the classroom.  Digital learning is most effective when the instructional pedagogy is shifted. Buying the technology is the easy part. Systemically shifting instruction is the hard part. Always focus on the ‘why’ and the learning goals, and then allow technology to serve as the accelerator in getting you there.”

Vicki Davis: Edtech and Elearning Influencer   Vicki Davis –  Owner at CoolCatTeacher

“If you look at education on Twitter, you’ll find thriving hashtags led by visionary educators. You’ll find classrooms connecting and teachers sharing what worked today. You’ll find questions and lots of answers. You’ll find super-smart curators who collect lists of what works. Most of all, inspiration is everywhere. And you can connect with anyone! Education technology and Twitter go well together, but interestingly, a major shift has happened in the last few years. It is no longer about the buzz and glitz of technology. Educators are focusing on what works. Sometimes it is technology. Sometimes it is not. Education cannot be “fixed” with technology.”

Kasey Bell: Edtech and Elearning Influencer  Kasey Bell – Owner at Shake Up Learning

“Just like any good teacher knows, you have to be flexible to be an effective teacher. This means applying flexibility to the use of edtech and digital tools in the classroom. Be ready to adjust to things that work better than expected, and some things that do not. The evolution of digital learning cannot be ignored. Change is the new black, and educators must be willing to embrace it with open arms or find a new profession. Lifelong learning is an essential skill for educators and students to adapt and adjust to whatever the future holds. One of the best tips for teachers is to not be afraid to LET YOUR STUDENTS TEACH YOU! It’s okay to not be an expert is all things edtech…no one is! Embrace the partnership and learn WITH your students. Here are my Top Ten Tech Tips for Teachers.”


We were very interested in seeing which edtech and elearning professionals and brands were leading the online discussion, so we analysed over 1.3M  tweets matching the following query: “edtech OR #edtech OR elearning OR e-learning” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations looking to improve their quality of service. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the number 1 brand Edsurge at the centre and the conversations to and from all the influencers. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Edtech and elearning top influencers network map


Below you can see another network map created in IRM showing the number 1 individual Silvia Duckworth at the centre, and the conversations to and from the different influencers. The thicker the lines the more engagements, as in the case of Jeffrey Bradbury and Sam Peterson.


Edtech and Elearning Network Map Sylvia Duckworth

If you are interested in learning more about our IRM software click here!


We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Edtech and Elearning. Be sure to hit the download now button below to download the full report.

RankTwitter HandleNamePageRank (Normalised)
1@sylviaduckworthSylvia Duckworth100
2@elearningDavid Anderson90.98
3@alicekeelerAlice Keeler90.14
4@TeacherCastJeffrey Bradbury89.9
5@mcleodScott McLeod84.09
6@ClassTechTipsMonica Burns83.9
7@thomascmurrayTom Murray83.64
8@coolcatteacherVicki Davis83.16
9@ICTEvangelistMark Anderson78.07
10@ShakeUpLearningKasey Bell72.37
11@Alex_CorbittAlex Corbitt70.02
12@ShellTerrellShelly Sanchez69.36
13@iPadWellsRichard iPadWells68.72
14@rmbyrneRichard Byrne68.4
15@NoApp4PedagogyEric Patnoudes68.31
16@E_SheningerEric Sheninger67.92
17@jeffherbJeff Herb67.77
18@builtbyteachersRyan Lynch67.59
19@SamPatueSam Patterson67.35
20@gcourosGeorge Couros67.15
21@jmattmillerMatt Miller66.99
22@FrankCatalanoFrank Catalano66.84
23@EWmdavisMichelle Davis66.47
24@RafranzDavisRafranz Davis65.44
25@audreywattersAudrey Watters65.03
26@jonathanwylieJonathan Wylie64.9
27@EdTech_StoriesWilliam Jenkins64.85
29@TDOttawaTom D’Amico63.73
30@cpappasChristopher Pappas63.7
31@jpalfreyJohn Palfrey63.59
32@s_beardenSusan M. Bearden63.37
33@mraspinallBrian Aspinall62.96
34@grahamandreGraham Andre’61.74
35@MattHarrisEdDMatt Harris, Ed.D.61.52
36@web20classroomSteven W. Anderson61.37
37@dougpeteDoug Peterson61.28
38@mtholfsenMike Tholfsen61.27
39@eLearning_LauraLaura Dickinson60.25
40@EmergingEdTechKelly Walsh60.13
41@DavidGeurinDavid Geurin60.09
42@MJMaddaMary Jo Madda60.08
43@tonyvincentTony Vincent59.05
44@mythsysizerNick Brierley58.03
45@jcasapJaime Casap57
46@EduflackPatrick Riccards56.94
47@patrickmlarkinPatrick Larkin56.75
48@bjfrJustin Reich56.71
49@KerryHawk02Kerry Gallagher56.55
50@courosaAlec Couros56.31
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Top 100 Brands

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential brands such as Edsurge, Edtech K12, and publications such as elearning industry and Mindshift are leading the debate and publishing great articles, concepts and discussions about the latest in edtech software, and how learning is being impacted by technology. Be sure to download the full analysis for free to get an idea of who are most influential brands in Edtech and Elearning.

RankTwitter HandleNamePageRank (Normalised)
2@EdTech_K12EdTech K–12 Magazine99.5
3@elearnindustryeLearning Industry99.19
5@educationweekEducation Week98.13
7@EdTech_HigherEdEdTech Higher Ed97.22
11@BookCreatorAppBook Creator Team95.27
16@GoogleForEduGoogle For Education92.54
18@Getting_SmartGetting Smart90.4
21@EdTechEuropeEdTech Europe89.7
23@EdWeekEdTechDigital Directions88.25
24@OfficeofEdTechOffice of Ed Tech88.17
25@insidehigheredInside Higher Ed87.92
26@eschoolnewseSchool News87.57
27@DigitalPromiseDigital Promise86.96
29@NMCorgNew Media Consortium86.57
33@PBSLrnMediaPBS LearningMedia83.82
35@hechingerreportThe Hechinger Report81.67
37@SBEducationSmartBrief Education79.31
38@Microsoft_EDUMicrosoft Education78.29
41@ScoreReportingScore Online75.62
45@iPadTeachersiPad Teacher Guide74.28
49@BAMRadioNetworkEducation Radio67.07
50@DMLResearchHubDML Research Hub66.91


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Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around edtech and elearning. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.



EdTech and Elearning

Top 200 Influencers and Brands

Download this free report which reveals the top 200 EdTech and Elearning influencers and brands