LOL World Championship: Top 100 Influencers and Brands

The 2016 League of Legends World Championship was a competitive gaming event held across several cities in the United States from September 29 – October 29, 2016. Sixteen teams qualified for the tournament based on their placement in regional circuits in North America, Europe, South Korea, and China. San Francisco’s Bill Graham Civic Auditorium hosted the group stage matches, The Chicago Theater the quarterfinals, and then to Madison Square Garden in New York City for the semi-finals. The final was held in front of a crowd of nearly 20,000 fans at the Staples Center in Los Angeles. The championship went to SK Telecom T1, defending their 2015 title by defeating runner-up Samsung Galaxy 3-2 in a best of five final series. With their win, SKT became the first three-time League of Legends world champion. SKT’s Lee “Faker” Sang-hyeok was named MVP of the tournament.

MAPPING THE COMMUNITY

As eSports is such a growth area with plenty of opportunities for sponsorship, we were very interested in seeing which influencers and brands were leading the discussion around the League of Legends World Championship. In order to identify the influencers we first needed to look at the conversation, and as Twitter remains the best platform for it’s open data policies we started by extracting over 905K tweets tweets from 16th September – 15th November 2016 mentioning the key words: “League of Legends World Championship” OR “League of Legends 2016 World Championship” OR “LOL World Championship” OR “LOL Worlds” OR “LOL Worlds2016” OR #Worlds OR #Worlds2016. We then added these tweets and accounts into our database and categorized and curated a top 100 list ranked on a combination of the 4 R’s (Resonance, Relevance, Reach and Reference). These accounts were then added into our Influencer Relationship Management software (IRM).

Below you can see a network map of the conversations with the number one brand lolesports #Worlds at the centre. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Below you can see another network map created with in IRM showing the number 1 influencer Eefje Depoortere at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

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TOP 50 INFLUENCERS

Below is a list of the top 50 influencers talking about the League of Legends World Championship on Twitter. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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Rank	Twitter Handle	Name	Influencer Score
1	@sjokz	Eefje Depoortere	100
2	@Zedd	Zedd	92.67
3	@RiotQuickshot	Trevor Henry	87.1
4	@RiotJatt	Josh Leesman	77.26
5	@Bjergsen	Søren Bjerg	69.46
6	@RiotDeficio	Martin Lynge	55.64
7	@Krepo	Mitch Voorspoels	52.55
8	@RiotKobe	Sam Hartman-Kenzler	50.51
9	@revoltalol	Gabriel Henud	48.11
10	@PapaSmithy	Chris Smith	46.68
11	@RiotDash	James Patterson	45.59
12	@C9Sneaky	Zach Scuderi	44.2
13	@RiotPhreak	David Turley	43.61
14	@C9Jensen	Nicolaj Jensen	38.76
15	@Hai	Hai Lam	38.13
16	@lolTsepha	Daniel Drakos	33.76
17	@TravisGafford	Travis Gafford	33.01
18	@RiotAzael	Isaac CB	32.89
19	@Pastrytime	Julian Carr	30.32
20	@StressCasts	James O’Leary	29.99
21	@FORG1VENGRE	FORG1VEN	29.63
22	@RiotPulse	Richard Kam	27.11
23	@Froskurinn	猫猫 Froskurinn	27.06
24	@Atlustv	Max Anderson	27.01
25	@Jankoslol	Marcin Jankowski	26.87
26	@RivingtonThe3rd	RivingtonBisland III	26.21
27	@Stixxay	Stixxay	25.99
28	@scarra	scarra	24.84
29	@pr0llyLOL	pr0lly	24.16
30	@Voyboy	Joedat@ LoL Finals	20.99
31	@G2Perkz	Luka	20.95
32	@ProphetCrumbz	Alberto Rengifo	19.55
33	@LoLXmithie	Jake Puchero	19.07
34	@pvpstejos	Aleksandr Glazkov	18.91
35	@kenzi131	kenzi	18.53
36	@OdoamneLoL	Pascu Andrei	18.43
37	@FroggenLoL	Henrik Hansen	17.88
38	@RustyLoL	Rusty The Caster	17.52
39	@P1_Gate	Austin	17.44
40	@TrashyLoL	Jonas Kold Andersen	16.38
41	@AlexIchLoL	Alexey Ichetovkin	16.29
42	@Kamizeon	SNAP: Kamizeon	15.75
43	@MELAOtreze	Gustavo Ruzza	15.35
44	@LSXYZ9	Nick De Cesare	15.3
45	@RiotButcher	Leon Butcher	14.57
46	@ArielHorn	Ariel Horn	14.06
47	@Pobelter	Eugene Park	14
48	@TheeMarkZ	Mark Zimmerman	13.92
49	@YamatoMebdi	YamatoCannon	13.73
50	@OptimusTom	Tom Searfoss	13.55

 

TOP 50 BRANDS

Here is a list of the top 50 brands talking about the League of Legends World Championship on Twitter. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

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Rank	Twitter Handle	Name	Influencer Score
1	@lolesports	lolesports #Worlds	100
2	@sktelecom_t1	SK telecom T1	39.12
3	@Cloud9	Cloud9	23.77
4	@LOL_Tigers	ROX Tigers	23.55
5	@m19official	Albus NoX #ANXWIN	21.11
6	@H2KGG	H2K	20.7
7	@TeamSoloMid	Team SoloMid	19.64
8	@INTZeSports	INTZ eSports Club	17.78
9	@G2esports	G2 Esports	17.48
10	@clgaming	Counter Logic Gaming	14.73
11	@Razer	RΛZΞR	13.03
12	@flashwolves2013	Flash Wolves	12.93
13	@YahooEsports	Yahoo Esports	12.5
14	@tigerslol_eng	ROX Tigers (Eng)	12.38
15	@LeagueOfLegends	League of Legends	11.24
16	@Splyce	Splyce	10.15
17	@TeamRazer	Team Razer	8.02
18	@LogitechG	LogitechG	7.96
19	@ESPN_Esports	ESPN Esports	7.4
20	@theScoreesports	theScore esports	6.1
21	@ahq_eSportsClub	ahq eSports Club	5.93
22	@Twitch	Twitch	5.89
23	@Spawnlol	Spawn	5.71
24	@LoLZirene	Zirene	5.53
25	@edg_esport	EDG eSport	5.25
26	@htcesports	HTC Esports	5.15
27	@riotgames	Riot Games	5.03
28	@lolesportsbr	LoLeSportsBR #Worlds	4.82
29	@ASTROGaming	ASTRO Gaming	4.52
30	@AcerAmerica	Acer America	4
31	@CokeEsports	Coke Esports	3.93
32	@TwitchEsports	Twitch Esports	3.8
33	@lol_spain	League of Legends ES	3.43
34	@LoLEsportspedia	LoL Esportspedia	2.7
35	@LoL_ESWikis	LoL EsportsWikis	2.68
36	@IEM	Intel®ExtremeMasters	2.45
37	@ShowdownGG	ShowDown	2.42
38	@OfficialPlaysTV	Plays.tv	2.13
39	@Newegg	Newegg	2.06
40	@Acer	Acer	1.99
41	@TheRiftHerald	The Rift Herald	1.91
42	@TheGarden	MSG	1.75
43	@SlingshotEsport	Slingshot Esports	1.71
44	@FNATIC	FNATIC	1.58
45	@LoLegendsBR	League of Legends BR	1.52
46	@FNATICGEAR	FNATIC GEAR	1.42
47	@lolesportsla	LoL eSports Latam	1.33
48	@lolsalsa	SalsaLoL	1.29
49	@LeagueAnalytics	League of Analytics	1.28
50	@SennheiserGamer	Sennheiser Gaming	1.25

 

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around League of Legends.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

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