August 30, 2017
Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management.Last week we covered the what and why and this week we're going to...
August 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.First thing's first- what does the white paper cover?
This guide is both...
May 10, 2017
As an industry, we're forever going on about why you should be doing influencer marketing- hopefully we're well on our way to convincing you all, since 84% of marketers are planning at least one...
May 5, 2017
Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving...
April 20, 2017
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...
April 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different...
March 23, 2017
Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the...
March 22, 2017
This is a joint piece I co-wrote with Felix Morgan, Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017.
With...
March 17, 2017
Back in January we published a post on the '5 Most Common Reasons why Influencer Marketing Fails', identifying "lack of understanding from senior management" as a prevalent reason. In order to even...
March 1, 2017
We live in a technology obsessed society where your average millennial's reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases,...
February 22, 2017
Last month we published a blog post entitled '5 Most Common Reasons why Influencer Marketing Fails'. Now, while we are confident that this article was helpful in pinpointing exactly where brands...
January 17, 2017
Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises...
December 29, 2016
It seems like five minutes ago we entered 2016, yet here we are within what feels like a blink of an eye getting ready to see off yet another year and sing our hearts out to Auld Lan Syne. However,...
December 20, 2016
In 2016 we were busy as ever publishing lots of influencer lists on new and exciting topics. As the year draws to a close we thought we would look back and see which of our blogs resonated the most...
November 24, 2016
I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing...
November 17, 2016
Influencer Marketing- something you've probably heard a lot about recently. Many think it's a no brainer and the best thing since sliced bread (in the social media world anyway), some see it as...
November 10, 2016
Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you're aiming to appeal to an array of...
November 1, 2016
Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated...
June 29, 2016
The rise and rise of content marketing has turned traditional businesses into media publishing companies, using content to drive traffic, raise awareness, generate leads and boost sales. However with...
February 9, 2016
If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and post it on their owned media channels, be it...
November 25, 2015
We analysed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It's intriguing to see new...
September 9, 2015
From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. As accounts are increasingly being accessed on mobile devices, we find...
June 30, 2015
What's next for content marketing?
With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what's next for content...
November 11, 2014
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights....
