September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.So far we’ve covered what influencer marketing is and why you should be...
September 4, 2017
Alexandra is an internet of things consultant with an interaction & product design background. She is also the founder of the Good Night Lamp, a family of internet-connected lamps for your global...
August 31, 2017
Michael Brenner is a globally-recognised keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for...
August 30, 2017
As an agency CEO, Lee is actively developing new marketing offerings, strategies and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a...
August 30, 2017
Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management.Last week we covered the what and why and this week we're going to...
August 29, 2017
James Whittaker’s career spans academia, start-ups and top tech companies and starts in 1986 as the first computer science graduate hired by the FBI. James then worked as a freelance developer,...
August 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.First thing's first- what does the white paper cover?
This guide is both...
August 16, 2017
Dr. Nick is a leader in Digital Healthcare and Innovation and former Chief Medical Officer for Dell. He provides strategic insights and guidance to support healthcare organisations, medical...
August 14, 2017
Brian Ahier is a nationally recognized health IT worker with a deep understanding of the technical and policy considerations focus on data exchange, population health, and analytics. He is a Digital...
August 14, 2017
Brennan Spiegel, MD, MSHS directs the Cedars-Sinai Center for Outcomes Research and Education (CS-CORE), a multidisciplinary team that investigates how digital health technologies – including...
August 14, 2017
Jane is a health economist, advisor and trend-weaver supporting organizations at the intersection of health, technology and people. Jane founded THINK-Health after working for ten years with health...
August 14, 2017
Social Business had been a healthy “obsession” for years, as I’ve grown my Twitter (138K followers) and LinkedIn (15K connections) networks, while helping dozens of clients grow from zero...
August 4, 2017
Driven by a passion to use new technologies to improve healthcare for patients and professionals, Denise founded Basil Strategies communications consultancy and the Doctors 2.0 & You conference...
August 3, 2017
Mike Feibus (pronounced FY-bus) is a well-recognized and oft-quoted expert on connected health and fitness, augmented reality/virtual reality, and privacy and security. He is also a regular...
May 5, 2017
Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving...
April 20, 2017
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...
April 11, 2017
As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is...
April 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different...
March 17, 2017
Back in January we published a post on the '5 Most Common Reasons why Influencer Marketing Fails', identifying "lack of understanding from senior management" as a prevalent reason. In order to even...
March 9, 2017
Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer...
March 1, 2017
We live in a technology obsessed society where your average millennial's reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases,...
February 22, 2017
Last month we published a blog post entitled '5 Most Common Reasons why Influencer Marketing Fails'. Now, while we are confident that this article was helpful in pinpointing exactly where brands...
February 9, 2017
As Influencer Marketing grows in popularity with brands, the demand for identifying influencers has also grown exponentially. With top influencers earning large pay cheques either directly from...
January 26, 2017
In partnership with eSports Europe, taking place April 5-6 in London, we have been looking at the changing conversations of top eSports influencers over the course of 2015 and 2016. We wanted to...
