Women4Climate: Forging Relationships and Amplifying Impact

As I’ve mentioned in previous posts both here on Onalytica’s blog and on my own blog, events can be powerful milestones around which to map your Twitter influence and engagement strategy. But what happens after the lights have dimmed and the floors of that proverbial event hall are being swept? Does that vibrant conversation have somewhere to go so it can continue?

Missed Opportunity Between Events

Well, that’s one of the opportunities reflected in the data around the #Women4Climate tag. Following lots of buzz around the launch of it during the December 2016 C40Cities event came very little. And, again in mid-March 2017, a great buzz and lots of Twitter support for that important climate action leadership conversation.

How will the #women4climate curation and influencer conversations continue to move forward now, to build upon itself until the next event? As I noted in an earlier post, renewable energy looks to be one such topic where those in the #women4climate stream are connecting between events. That’s not surprising, given these leaders tend to be focused on climate action in cities, where clean energy is of the utmost concern and needs loud support.

Missed Opportunity In Gender Balance

Also, worth note, is the #Women4Climate influencer gender balance. Where conference panels and corporate boards so often have to be very careful to get more women leaders involved, this Twitter conversation has an ironic twist. #Women4Climate will be most likely to thrive if it does NOT devolve into solely a “women’s conversation.” Even with best intentions, how we frame, narrate or “brand” topics that are meant to celebrate leadership can be problematic. The goal is to forward amazing thinkers who happen to be women without making it “girly” We don’t have time for lightweight substance in any climate action call, so how can #Women4Climate be the wisest leadership focus for ALL?

Mapping the Community

In order to identify the social influencers and brands we started by extracting over 17K tweets tweets from 22nd December 2016 – 21st March 2017 mentioning the key words: #Women4Climate. We then added these tweets and accounts into our database, categorized and curated a top 100 list of influencers and brands ranked on a combination of the 4 R’s (Resonance, Relevance, Reach and Reference).

These accounts were then added into Onalytica’s Influencer Relationship Management software (IRM).

This network map shows the number 1 influencer Anne Hidalgo, the Mayor of Paris at the center, and all the #Cities4Climate and #C40Cities conversations to the influencers in her field. It’s interesting to note the thicker line between Anne Hidalgo and C40Cities showing a stronger relationship and more communication between these 2 accounts:

Missed Opportunity Between Individuals

What can we learn from the data links and how strong the connections are? It makes sense that the line (connection) between Mayor Anne Hidalgo and C40Cities is thick (she is the Chair of C40). And, of course, organizations are often the entities that launch new tags during events. But, how do we get beyond influencers “preaching to the choir” of other influencers in this case? Those already involved in the #Women4Climate conversation should start to look outside their strong ties (thick lines) in order to grow the voice and strength of the  global community. Individual leaders on the peripheries on this map for example, can step up to monitor and engage with the tag to keep the flame burning.

Why bother? Whether with regard to #Women4Climate or any other cause-amplifying tags, communities that are built around a topic should be building stronger platforms all along the way – never returning to the flat line of the between-event graph (like the one at the top of this post). The cumulative power of the #Women4Climate influencer conversation is kindling for developing great climate action change – through a focus on, and celebration of, women leaders in cities. Why would we not do all we could to keep that fire bright?

About the Author

Andrea Learned is a climate action-focused writer and strategic communications consultant helping business and nonprofit influencers develop authentic, high impact, leadership platforms. Andrea’s expertise in understanding the women’s market (she co-authored Don’t Think Pink, which published in 2004 ) lends her writing work – for HuffingtonPost, her own blog, and many other publications – deep insight into the potential for women, especially, in sustainability leadership roles today.

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TOP 50 INFLUENCERS

Below is a list of the top 50 influencers talking about #Women4Climate on Twitter. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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Rank	Twitter Handle	Name	Influencer Score
1	@Anne_Hidalgo	Anne Hidalgo	100
2	@MikeBloomberg	Mike Bloomberg	81.50
3	@tveitdal	Svein T veitdal	36.70
4	@CFigueres	Christiana Figueres	35.44
5	@ManceraMiguelMX	Miguel Ángel Mancera	34.14
6	@AndreaLearned	Andrea Learned	33.70
7	@andytoronto	Andy Heppelle	30.48
8	@NiliMajumder	Nili Majumder	28.56
9	@corinnelepage	Corinne Lepage	27.06
10	@makower	Joel Makower	26.82
11	@Loupo85	Gilbert MAHE	26.02
12	@CloverMoore	Clover Moore	24.26
13	@RoblesNatalia	Natalia ROBLES	24.00
14	@AndrewWinston	(((Andrew Winston)))	21.91
15	@afreedma	Andrew Freedman	21.60
16	@AminaJMohammed	Amina J Mohammed	21.16
17	@ineeshadvs	Neeshad V S	18.41
18	@JenniferMeacher	Jennifer Meacher	16.27
19	@meganmurp	Megan Murphy	15.30
20	@ristori20	Dominique Ristori	14.72
21	@PatriciaDeLille	Patricia de Lille	13.84
22	@HerveMarro	Hervé Marro	13.44
23	@StephenLeahy	Stephen Leahy	13.40
24	@ecoschemes	Gary Grant	12.92
25	@A_WittenbergCox	Avivah WittenbergCox	12.52
26	@MayorBowser	Mayor Muriel Bowser	12.35
27	@takvera	John Englart EAM	11.85
28	@Rhonda_Sherwood	Rhonda Sherwood, CFP	11.79
29	@asheen	Asheen Phansey	11.75
30	@ecoangelhsu	Angel Hsu, PhD	11.45
31	@OlumideIDOWU	Mr. Climate 🇳🇬	11.00
32	@dzarrilli	Daniel A. Zarrilli	10.71
33	@RanaForoohar	Rana Foroohar	10.51
34	@henkovink	Henk Ovink	10.37
35	@KWanngrd	Karin Wanngård	10.10
36	@KayakMediaTweet	(((Claire Sommer)))	9.90
37	@justiciasocial	Helen Fernández	9.54
38	@KajEmbren	Kaj Embrén	9.48
39	@ClimateGarden	DeborahScottAnderson	8.08
40	@PattiHarris	Patti Harris	7.19
41	@virginiaraggi	Virginia Raggi	6.68
42	@aardvarknsefce	Andy Nolan	6.59
43	@PEspinosaC	Patricia Espinosa C.	6.40
44	@eduardopaes_	Eduardo Paes	6.27
45	@Celia_Blauel	Célia Blauel	6.13
46	@kateauty	Kate Auty	6.10
47	@HakimaElHaite	Hakima El Haité	5.52
48	@maryannehitt	Mary Anne Hitt	5.02
49	@ambientequito	Ambiente Quito	4.76
50	@LittleMissFlint	Little Miss Flint	4.59

 

TOP 50 BRANDS

Here is a list of the top 50 brands talking about the League of Legends World Championship on Twitter. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

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Rank	Twitter Handle	Name	Influencer Score
1	@c40cities	C40 Cities	100
2	@UN	United Nations	78.22
3	@WorldBank	World Bank	48.74
4	@UNFCCC	UN Climate Action	33.3
5	@350	350 dot org	27.86
6	@SierraClub	Sierra Club	26.49
7	@CityLab	CityLab	24.68
8	@WorldResources	World Resources Inst	24.32
9	@USGBC	USGBC	20.95
10	@GreenBiz	GreenBiz	20.16
11	@earthinstitute	Earth Institute	19.62
12	@ConservationOrg	Conservation Intl	18.74
13	@SustainBrands	Sustainable Brands	18.61
14	@MAKERSwomen	MAKERS	16.68
15	@solarimpulse	SOLAR IMPULSE	14.82
16	@theGEF	GEF	13.24
17	@Connect4Climate	Connect4Climate	12.71
18	@SustAbility	SustainAbility	12.64
19	@ArupGroup	Arup	12.01
20	@WRIcities	WRISustainableCities	11.43
21	@Sustainia	Sustainia	11.03
22	@100ResCities	100 Resilient Cities	10.12
23	@CDP	CDP	10.12
24	@CompactofMayors	Compact of Mayors	9.78
25	@ICLEI	ICLEI	9.7
26	@2degreesnetwork	2degrees	9.27
27	@commonwealthsec	The Commonwealth	9.08
28	@africaprogress	AfricaProgressPanel	8.91
29	@COP22_NEWS	#COP22 News	8.8
30	@sthlmresilience	Sthlm Resilience	8.78
31	@WEDO_worldwide	WEDO	7.11
32	@COP22	COP22	6.73
33	@Columbia	Columbia University	6.56
34	@CCCRdg	#CCCRdg	5.95
35	@passivhausnews	Green Building Store	5.78
36	@MaisonDD	Maison dév durable	5.77
37	@BloombergDotOrg	Bloomberg.org	5.65
38	@DOEE_DC	DC Energy & Env.	4.61
39	@SFEnvironment	SF Environment	3.87
40	@NYCMayorsOffice	NYC Mayor’s Office	3.34
41	@plancaracas2020	PLAN CARACAS 2020	3.04
42	@HElHaiteCop22	HElHaiteCop22	2.98
43	@NYClimate	NYClimate	2.97
44	@uclg_women	UCLG Women	2.52
45	@ClimateNexus	Climate Nexus	2.46
46	@CCNUCC	ONU Action Climat	2.33
47	@BeefEnt	Beef Ent.	2.3
48	@GlobalTaskforce	Global Taskforce	2.19
49	@AvecAnne	AvecAnne	2.18
50	@LOrealUSA	L’Oréal USA	2.12

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