B2B Marketing: Top 100 Twitter Influencers

70% of B2B marketers are creating more content than they did one year ago

This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Why? Well, they’re probably looking at the results of their B2C colleagues in content marketing. Smart move you think, but nowadays everybody is creating more content and volume is certainly not the answer.

Top 100 B2B Marketing Twitter Influencers

We also analysed the B2B marketing discussion last year and this year’s analysis shows how fragmented this discussion really is. We see some brands and individuals being present throughout both years but most accounts are new in this list. If we compare it to the content marketing discussion we find lots of smaller accounts driving influence.
Compared to content marketing we see less volume, and a less mature discussion (to illustrate: the volume of the online content marketing discussion tripled in less than a year!) . This is great for all the brands and individuals out there trying to grow their influence and audience size in the B2B community, as it’s easier for them to get heard through all the noise.
If you’re looking to follow excellent thought leaders in the B2B marketing space (brands and individuals alike) be sure the follow the account in the list below.

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@MarketingProfs	Ann Handley	100
2	@NetProspex	NetProspex	75.32
3	@MarketingB2B	B2B Marketing	55.45
4	@Pardot	Pardot	41.52
5	@Uberflip	Uberflip	37.15
6	@francoismat	Francois Mathieu	30.15
7	@ActOnSoftware	Act-On Software, Inc	29.19
8	@FierceCMO	FierceCMO	28.97
9	@CopywriterTO	Rachel Foster	26.1
10	@marketo	Marketo	25.46
11	@will_lam	Will Lam	23.78
12	@Demandbase	Demandbase	22.88
13	@ronsela	Ron Sela	22.82
14	@JasonMillerCA	Jason A Miller	22.78
15	@rickwhittington	Rick Whittington	20.45
16	@LinkedInMktg	LinkedIn Marketing	16.44
17	@JeffZelaya	Jeff Zelaya	15.82
18	@TonyZambito	TonyZambito	15.79
19	@CRyanFusionMkt	Christopher Ryan	14.42
20	@SocedoApp	Socedo	14.29
21	@BrennerMichael	Michael Brenner	14.13
22	@GlenWestlake	Glen Westlake	13.9
23	@toprank	TopRankMarketing.com	13.69
24	@CarlaJohnson	Carla Johnson	13.51
25	@Marketri	Debra Andrews	12.89
26	@leeodden	Lee Odden	12.75
27	@CMO_com	CMO.com	12.43
28	@rachelloumiller	Rachel Miller	12.21
29	@dougkessler	Doug Kessler	11.98
30	@Oktopost	Oktopost	11.47
31	@exploreb2b	ExploreB2B	11.3
32	@Iconsive	Iconsive	11.17
33	@CMOEssentials	CMO Essentials	11.11
34	@KatieDuncanKD	Katie Duncan	10.53
35	@ariba	Ariba	10.14
36	@SalesStaffLeads	SalesStaff	9.55
37	@DG_Report	Demand Gen Report	9
38	@Snap_App	SnapApp	8.92
39	@bbstrategies	BlueBird Strategies	8.63
40	@TomPick	Tom Pick	8.54
41	@Evergage	Evergage	8.44
42	@LeadForensics	Lead Forensics	8.38
43	@PamDidner	Pam Didner	8.36
44	@6senseInc	6sense	8.34
45	@amandamaks	Amanda Maksymiw	8.25
46	@basebot	John Bottom	8.15
47	@RedBaseLists	Red Base Interactive	8.07
48	@Lattice_Engines	Lattice Engines	7.98
49	@wittlake	Eric Wittlake	7.92
50	@equanstrom	Eric Quanstrom	7.87
51	@ColinShaw_CX	Colin Shaw	7.72
52	@Avishai_Bitton	Avishai Bitton	7.8
53	@cahidalgo	Carlos Hidalgo	7.66
54	@bobapollo	Bob Apollo	7.49
55	@BMANational	BMANational	7.35
56	@CrimsonCEO	Glenn Gow	7.32
57	@siriusdecisions	SiriusDecisions	7.26
58	@PamellaNeely	Pam Neely	6.92
59	@mintigo	Mintigo	6.88
60	@SEOZib	SEO Zib	6.86
61	@RuthPStevens	Ruth P Stevens	6.84
62	@madisonlogic	Madison Logic	6.73
63	@Roypovar	Roy Povarchik	5.91
64	@irfanahmad1989	Irfan Ahmad	5.82
65	@VladoBotsvadze	Vladimer Botsvadze	5.66
66	@Megan_Marie_T	Megan (Toohey)Tonzi	5.61
67	@gdaviddodd	G. David Dodd	5.53
68	@tomdebaere	Tom De Baere	5.36
69	@JacobShama	Jacob Shama	5.35
70	@radius	Radius	5.25
71	@spotONvision	spotONvision	5.13
72	@Barnes_Hank	Hank Barnes	5.01
73	@seosmarty	Ann Smarty	4.99
74	@mmbeekman	mark beekman	4.94
75	@ContentAssets	Content Assets	4.93
76	@Leanback_blog	The Economist Group	4.91
77	@GregAlexander	Greg Alexander	4.85
78	@REALLYB2B	Really B2B	4.8
79	@scotmckee	Scot McKee	4.76
80	@TheMezzGroup	The Mezzanine Group	4.74
81	@Exchangeleads	Exchangeleads	4.7
82	@socialmedia2day	Social Media Today	4.69
83	@relevance	Relevance	4.65
84	@akennada	Anthony Kennada	4.62
85	@GregHeadAZ	Greg Head	4.58
86	@social123	Social123	4.44
87	@ilonah	Ilona Hitel	4.43
88	@OiConf	Online Influence	4.38
89	@AHZimmerman	Andy Zimmerman	4.36
90	@PointToPointInc	Point To Point, Inc.	4.32
91	@CrimsonMktg	Crimson Marketing	4.24
92	@KoMarketing	KoMarketing	4.15
93	@brainshark	Brainshark	4.02
94	@cate	Cate Conroy	3.9
95	@ryan_axford	Ryan Axford	3.89
96	@andybargery	Andy Bargery	3.84
97	@sangramvajre	Sangram Vajre	3.76
98	@tones810	Tony Yang	3.7
99	@MultiView	MultiView	3.64
100	@meisenberg	Meagen Eisenberg	3.24

At Onalytica we love building these lists and want to provide great insights for digital communities. If you’re interested in other topics (such as Machine to Machine, Wearables, Internet of Things, …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals and brands listed are undoubtedly influential when it comes to driving discussion in B2B Marketing.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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