Fintech: Top 100 Influencers and Brands

From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. Technology is bridging the gap between consumer and vendor, investor and investment, client and business; making for easier transactions and altering the relationship we have with our money.

Traditional banking and accounting is being challenged as FinTech entrepreneurs and start-ups take matters into their own hands. In the next few years, we will continue to see our money go from physical paper and metals to a series of codes as these entrepreneurs take existing methods of banking and improve them for a new generation of financial technology. Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015.

Global Investment in Fintech companies has steadily risen over the last 5 years and is expected to grow further in the years to come.

 

WHAT ARE THE EXPERTS SAYING?

We reached out to some of the top 10 influencers to ask them for their views on Fintech.  We spoke to Gemma Godfrey (#2), Chris Gledhill (#3), Brett King (#5) and Chris Skinner (#12). Be sure to follow them to stay up to date on the best content and resources on fintech! (click on the names to see their Twitter profiles)

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 Gemma Godfrey

“FinTech companies are shaking up the traditional finance industry by making services more accessible, affordable and easy to use. Advances in technology are enabling financial companies to create truly customer-centric offerings, delivering what the client needs in a way they wish to receive it. The key is to solve a customer problem – rather than focus on what you want to sell, ask what is it the client would want to buy. Instead of trying to appear smarter, empower the customer to be smarter. If you want to engage people, cut the complexity and confusion, keep it simple.”

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Chris Gledhill

“Don’t take 20th century banking models and make them digital – that’s just lipstick on a pig. Try to uncover what their purpose was/is and whether, given emerging technologies, there’s a better way. Reputational currency is the last iteration of money before we don’t need money. “

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 Brett King 

“In the last 250 years, no industry facing technology disruption has survived unscathed. Banking is no different. FinTech rocks!

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  Chris Skinner

“Fintech is the new market that integrates finance and technology. This new market is a hybrid of the traditional processes of finance but replaces their traditional structures with a new technology-based process. Fintech is not an R&D function of finance, but a new emergent market of digital finance that will, over time, replace the traditional financial markets. As per the theme of my last book, Digital Bank, banks have historically dealt with the physical distribution of paper through a localised network of the branch, whilst there is a new, emerging financial system that deals with the digital distribution of data through the globalised network of the internet. The digital network replaces the physical network, and the Fintech community is building the new system. Eventually, the new system becomes what I call the Internet of Value, which is the title of my next book coming out in January 2016. The Internet of Value is based upon real-time processing of value exchange, and the 1000s of Fintech start-ups are getting billions of dollars of VC investment to build it.”

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MAPPING THE FINTECH COMMUNITY

We were very interested in seeing which fintech professionals and brands were leading the online discussion, so we analysed over 934K  tweets matching the following query: #fintech OR fintech OR #financialtech OR ((financial OR finance OR fin) AND (tech OR technology OR technologies)) OR efinance OR #efinance OR e-finance OR #e-finance OR “e finance” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations looking to improve their quality of service. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the number 1 Influencer Oliver Bussmann at the centre and the conversations to and from all the influencers in that field. Be sure to click on the map to enjoy the full size network diagram in greater detail.

 

If you are interested in learning more about our IRM software click here!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Fintech. It was interesting to find that many of the individuals also feature on CityAM’s Fintech Powerlist such as Eileen Burbidge, Chris Gledhill, Chris Skinner and Gemma Godfrey. As well as this there were other crossovers with Disruptive Finance’s Top 100 Fintech Twitter Accounts such as the brand FINTECH Circle and Fintech HK.

Be sure to hit the download now button below to download the full report.

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@obussmann	Oliver Bussmann	100
2	@GCGodfrey	Gemma Godfrey	99.25
3	@cgledhill	Chris Gledhill	98.81
4	@mariaaspan	Maria Aspan	98.62
5	@brettking	Brett King	98.55
6	@AmerBanker	American Banker	98.12
7	@eileentso	Eileen Burbidge	97.96
8	@petervanham	Peter Vanham	97.68
9	@annairrera	Anna Irrera	96.44
10	@tech_pearce	John Pearce	95.54
11	@queentatiana	Tatiana Moroz	94.51
12	@Chris_Skinner	Chris Skinner	93.29
13	@joxman	Jason Oxman	92.81
14	@leimer	Bradley Leimer	91.79
15	@JimMarous	Jim Marous	90.61
16	@davidbrear	David M. Brear	89.37
17	@taavet	taavet hinrikus	88.99
18	@sammaule	Sam Maule	87.95
19	@DuenaBlomstrom	Duena Blomstrom	86.82
20	@howardlindzon	howardlindzon	85.81
21	@Huynguyentrieu	Huy Nguyen Trieu	84.59
22	@ccalmeja	claire calmejane	83.52
23	@dgwbirch	Dave Birch	82.45
24	@rudegeair	Peter Rudegeair	81.34
25	@RAlexJimenez	Alex Jimenez	80.24
26	@nycdamien	Damien Georges	79.23
27	@SpirosMargaris	Spiros Margaris	78.22
28	@devie_mohan	Devie Mohan	77.16
29	@OscarWGrut	Oscar Williams-Grut	76.15
30	@petervan	Peter Vander Auwera	75.12
31	@prmonkeyman	Daniel Lowther	74.02
32	@mikebutcher	Mike Butcher	73.99
33	@Pgelis	Philippe Gelis	72.98
34	@LarsMarkull	Lars Markull	71.93
35	@cduhaime	Christine Duhaime	69.83
36	@ambajorat	André M. Bajorat	68.81
37	@belimad	Mariano Belinky	67.74
38	@FGraillot	Florian Graillot	66.68
39	@FinMktg	Nick Bilodeau	65.61
40	@nekliolios	Nektarios Liolios	64.56
41	@adamnanjee	Adam Nanjee	63.54
42	@AnneBoden	Anne Boden	62.45
43	@tek_fin	Yann Ranchere	61.42
44	@LisaKuhnPhilips	Lisa Kuhn Phillips	60.41
45	@LizLum	Elizabeth Lumley	59.41
46	@SusanneChishti	Susanne Chishti	59.4
47	@mgnirck	Markus Gnirck	58.3
48	@marcpbernegger	Marc P. Bernegger	57.27
49	@ScarlettSieber	Scarlett Sieber	56.16
50	@izakaminska	Izabella Kaminska	55.12

 

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential brands such as Fintechna, Finextra and Innovative Finance are leading the debate.

Be sure to download the full analysis for free to get an idea of who are most influential fintech brands!

TOP 100 BRANDS

Rank	Twitter Handle	Name	PageRank (Normalised)
1	@fintechna	FINTECHNA	100
2	@Finextra	Finextra	90.64
3	@InnFin	Innovate Finance	89.67
4	@CBinsights	CB Insights	88.3
5	@coindesk	CoinDesk	87.08
6	@CityAM	City A.M.	87.07
7	@Citi	Citi	85.51
8	@sbcFinTech	Sbootcamp FinTech	85.51
9	@TransferWise	TransferWise	84.66
10	@CoinTelegraph	CoinTelegraph	84.33
11	@IO_Coin	I/O Digital Currency	84.3
12	@TheFINTECHBook	TheFINTECHBook	84.24
13	@FranceFintech	France FinTech	83.22
14	@bbvaopentalent	BBVA Open Talent	82.2
15	@eFinancialNews	Financial News	81.1
16	@FINTECHCircle	FINTECH Circle	80.9
17	@bymaddyness	Maddyness	80.79
18	@the_assets	The Assets	79.77
19	@WSJMoneyBeat	WSJ MoneyBeat	78.71
20	@KPMG	KPMG	77.55
21	@FinancialBrand	The Financial Brand	76.54
22	@Level39CW	Level39	75.51
23	@FinancialReview	Financial Review	74.48
24	@kantox	Kantox	73.3
25	@techstars	techstars	72.26
26	@Innotribe	Innotribe	71.26
27	@FinTechLab	FinTech Lab	70.25
28	@CIBBVA	Ctro Innovación BBVA	69.24
29	@ChLejoux	Christine Lejoux	68.21
30	@MoneyConfHQ	MoneyConf	67.2
31	@Finovate	Finovate	66.12
32	@TechCityNews	Tech City News	65.07
33	@FinTechHK	FinTech HK	64.02
34	@currency_cloud	Currency Cloud	63.93
35	@regalii	regalii	62.93
36	@Yodlee	Yodlee	61.68
37	@Adyen	Adyen Payments	60.61
38	@magnr	Magnr	59.52
39	@StellarOrg	Stellar	58.5
40	@FinTechFR	FinTechFR in Paris	58.33
41	@SVB_Financial	Silicon Valley Bank	57.27
42	@balderton	Balderton Capital	56.27
43	@thenutmegteam	Nutmeg	55.26
44	@Sbootcamp	Startupbootcamp	54.23
45	@LetsTalkPaymnts	Let’s Talk Payments	53.11
46	@HollandFinTech	Holland FinTech	53.1
47	@stoneandchalk	Stone & Chalk	52.06
48	@Holvi	Holvi	52.01
49	@YIDeveloper	Yodlee Interactive	51
50	@Keynote_2015	Keynote 2015	51.9

 

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable Tech, Internet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around fintech. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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