Category
Marketing Stategy
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?Once we muster the ability to look beyond...
November 2, 2017
Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...
October 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...
October 11, 2017
Let’s take a leap back in time to 2015.Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.We know what influener marketing is, why...
September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.So far we’ve covered what influencer marketing is and why you should be...
August 30, 2017
Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management.Last week we covered the what and why and this week we're going to...
August 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.First thing's first- what does the white paper cover?
This guide is both...
August 17, 2017
We're excited to announce that we've published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers...
May 5, 2017
Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving...
April 11, 2017
As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is...
April 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different...
March 23, 2017
Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the...
March 22, 2017
This is a joint piece I co-wrote with Felix Morgan, Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017.
With...
March 17, 2017
Back in January we published a post on the '5 Most Common Reasons why Influencer Marketing Fails', identifying "lack of understanding from senior management" as a prevalent reason. In order to even...
March 16, 2017
“We don’t have any competitors.”
I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great...
March 9, 2017
Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer...
December 29, 2016
It seems like five minutes ago we entered 2016, yet here we are within what feels like a blink of an eye getting ready to see off yet another year and sing our hearts out to Auld Lan Syne. However,...
November 24, 2016
I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing...
November 17, 2016
Influencer Marketing- something you've probably heard a lot about recently. Many think it's a no brainer and the best thing since sliced bread (in the social media world anyway), some see it as...
November 10, 2016
Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you're aiming to appeal to an array of...
October 26, 2016
Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re...
August 24, 2016
Here are some of the most common questions we get asked about influencer marketing:
1. What is Influencer Marketing?
Influencer marketing is the practice of marketing to people who influence your...
May 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to...
