February 27, 2023
[et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text]The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming...
January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
February 20, 2020
With the initial Fintech boom over our shoulders, we’re now starting to see something interesting happening in the market, Fintech’s boom is beginning to come to fruition. Given the $4.7+...
November 21, 2019
Within modern society we tend to forget that women have been at the heart of the financial world throughout history. So much so, that words we use today such as money, monetise and mint are all...
September 24, 2019
The demand for power is undoubtedly increasing, whether that's home chargers for electric cars, or Alexa reading out recipes in your kitchen, we need power. The odd thing is, that the current power...
September 3, 2019
With the arrival of social media and the speed at which information can now be shared and received, the list of charitable causes seems to have grown exponentially. For each injustice in the world...
May 30, 2019
It’s on the tip of everyone's tongue at the moment, you can almost sense it in the air, something’s coming. Here we are, eagerly awaiting the arrival of 5G. Bringing with it a new era of speed....
April 17, 2019
Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning...
March 21, 2019
MONDAY
I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
November 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...
November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
July 26, 2018
TLDR:Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs
Regulatory hurdles mean sharing content and mobilising influencers becomes a...
July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...
July 16, 2018
B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...
May 3, 2018
A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...
April 19, 2018
What is a content marketer's ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation - often using content performance metrics such as views, social...
April 3, 2018
What do you think of when you hear 'influencer marketing'? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think...
January 30, 2018
The New York Times recently published an article called: "The Follower Factory" exploring the growing demand for purchasing fake followers and engagement across social media platforms.The article...
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?Once we muster the ability to look beyond...
November 22, 2017
When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s our mission to increase employee advocacy in a way that really adds value to businesses. But this new...
November 2, 2017
Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...
October 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...
