Interview with Samiran Ghosh
June 24, 2019
In a career spanning 25 years, Samiran has held key roles at Microsoft, Dun & Bradstreet, IBM and TCS. Some of the senior leadership positions he has held recently are Chief Digital Advisor at...
Tag
influencer marketing
Climate Crisis & Environmental Solutions: Top Brands and Key Influencers Helping to Solve the Problem
June 18, 2019
Climate change is, and should be a current global concern, however it’s only recently been labelled a ‘crisis’. This change in name has led to an increase in global conversations surrounding...
Interview with Enrico Molinari
June 13, 2019
Enrico Molinari is a game changer and innovation marketing manager. He is University Professor in economics & fintech, omnichannel marketing management and digital communications strategies. He was...
Environmental Sustainability: Top 100 Influencers
June 12, 2019
Environmental sustainability is the balancing act of regulating society's needs with environmental needs. Onalytica's research shows that over half of the online environmental sustainability...
5G: Top 100 Influencers
May 30, 2019
It’s on the tip of everyone's tongue at the moment, you can almost sense it in the air, something’s coming. Here we are, eagerly awaiting the arrival of 5G. Bringing with it a new era of speed....
How to Measure Employee Advocacy With Metrics That Actually Matter
May 16, 2019
Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...
Interview with April Rudin
May 13, 2019
Founder and President of The Rudin Group, April J. Rudin is widely acknowledged as a top marketing strategist for the financial-services and wealth-management sectors. Distinguished by her ability to...
30 Expert Quotes Demonstrating The Power of Employee Advocacy
May 2, 2019
Back in October last year we published an Employee Advocacy guide, taking marketers through exactly how they can reap maximum benefits by integrating their employee advocacy, influencer marketing and...
Interview with Fields Jackson
April 30, 2019
Fields Jackson, Jr. is currently the Founder , CEO and Chief Cheerleader of Racing Toward Diversity Magazine, Cary, NC, Executive Director of the HBCU Business Dean Roundtable and Coordinator of...
Interview with Marija Butkovic
April 29, 2019
Marija Butkovic is digital marketing and business consultant, public speaker, startup mentor and blogger who has worked across a range of projects in different industry sectors, including legal,...
Interview with Theodora Lau
April 24, 2019
Theodora (Theo) Lau is speaker, writer, and advisor, whose work seeks to spark innovation to improve consumer financial well-being and health. As founder of Unconventional Ventures, she focuses on...
Interview with Debra Ruh
April 23, 2019
Debra Ruh is a Global Disability Inclusion Strategist, Digital Inclusion, Market Influencer, SDGs, Impact Investing, Gender Equity and internationally recognized keynote speaker, published author,...
The Employee Advocacy Magic Question: “What’s in it For Me?”
April 18, 2019
A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were:They are not sure what content they are allowed...
Renewables and Future of Energy: Top 100 Influencers
April 17, 2019
Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning...
Are Influencers Key to Your SEO Success?
April 16, 2019
SEO is something that us marketers of small, large and everything in-between organizations, both love and fear. According to HubSpot, up to 90% of traffic originates from search engines, and 64% use...
5 Questions you Should ask Before Paying an Influencer
April 9, 2019
*This post was written by guest blogger, Philip Peters, Head of Social & Paid Media at Travelport.*
The debate around whether you should pay influencers in B2B marketing is nothing new. Here’s why...
What’s Stopping Employees From Engaging On Social Media?
April 4, 2019
One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...
Why Employee Advocacy is More Than Just an Intranet
March 28, 2019
The phrase "employee advocacy" conjures a lot of thoughts in the minds of the marketers. It can raise the prospect of having to rely on colleagues to be the conduit for the messages you've spent...
Interview with Joanne Moretti
March 27, 2019
With 30+ Years in the High Tech Industry, serving as an executive in Chief Marketing Officer roles, Sales GM roles as well as full P&L roles, at various Fortune 500 companies, Joanne is a world-class...
Influencer Marketing: A Week in the Life Supporting an Influencer Marketer
March 21, 2019
MONDAY
I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...
Interview with Greg Jenkins
March 21, 2019
Greg Jenkins is a dedicated and passionate leader, facilitator, coach and mentor dedicated to helping people and teams achieve higher levels of performance. Greg completed a successful 28+ year US...
Wealth Management: Top 100 Influencers
March 20, 2019
WHAT IS WEALTH MANAGEMENT AND WHY IS THE MARKET CHANGING?
Wealth Management incorporates financial planning, investment portfolio management and a number of aggregated financial services. Wealth...
Cybersecurity: Top 100 Influencers at RSA Conference 2019
March 14, 2019
The Ever-Growing Global Importance of Cybersecurity
Cybersecurity risks are growing in frequency and scale. At $600 billion, the global cost of cybercrime has reached 0.8% of the world’s GDP,...
Why You Should Integrate Influencer Marketing & Employee Advocacy in 2019
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...