January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
September 15, 2020
Our landscape is transforming quickly. New technologies bring new opportunities and new challenges to overcome, which is why we have focused this report on IIoT, the Industrial Internet of...
September 10, 2020
Back in 2009 when Onalytica was founded, B2B influencer marketing was in its infancy and still finding its feet. Influencer platforms were few and far between, “influencer” wasn’t in the...
July 22, 2020
We analyzed 76 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
February 4, 2020
For many, Cloud Technology has become part of their everyday language. There are 13,149 influencers driving the conversation around Cloud online, and in 2019 there were 32.5 million social media...
September 24, 2019
The demand for power is undoubtedly increasing, whether that's home chargers for electric cars, or Alexa reading out recipes in your kitchen, we need power. The odd thing is, that the current power...
June 18, 2019
Climate change is, and should be a current global concern, however it’s only recently been labelled a ‘crisis’. This change in name has led to an increase in global conversations surrounding...
June 12, 2019
Environmental sustainability is the balancing act of regulating society's needs with environmental needs. Onalytica's research shows that over half of the online environmental sustainability...
May 30, 2019
It’s on the tip of everyone's tongue at the moment, you can almost sense it in the air, something’s coming. Here we are, eagerly awaiting the arrival of 5G. Bringing with it a new era of speed....
April 17, 2019
Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning...
March 21, 2019
MONDAY
I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
February 14, 2019
Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales...
December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...
November 26, 2018
As businesses become more global and technological advances in AI and automation change the way we work, so does the landscape of recruitment. Whereas in the past most workers had largely...
November 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...
November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
July 26, 2018
TLDR:Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs
Regulatory hurdles mean sharing content and mobilising influencers becomes a...
July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...
June 13, 2018
Mummy bloggers continue to command dedicated followings in their millions, and the main reason for this is readers appreciate the honesty and authenticity of their posts. A real mother, blogging...
May 3, 2018
A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...
April 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...
April 3, 2018
What do you think of when you hear 'influencer marketing'? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think...
