Interview with Daniel Knowlton

Daniel Knowlton

Co-Founder of KPS Digital Marketing

Key Topics:Social Media Marketing, Video Marketing, Personal Branding

Location:Margate, Kent, UK

Bio:

Dan is a Top #100 Digital Marketing Influencer and international speaker who went from knowing nothing about Digital Marketing, to growing an award-winning, 6 figure Digital Marketing Agency with his brother Lloyd in under 2.5 years.

How did you get to become an expert in digital marketing?

Here’s a brief overview of the journey I’ve been on:

• Always had an entrepreneurial flare from a young age (influenced by my Dad).
• Did a business management & marketing degree at University of Brighton.
• Went straight into a Graduate Management Scheme at a large blue-chip organisation (nothing to do with Marketing).
• Worked my way up the ranks and then quit and went travelling around Thailand.
• Self-taught how to grow my own personal brand on social media.
• Started the KPS Digital Marketing Blog
• Started KPS Digital Marketing with my brother Lloyd in July 2015.
• Began speaking at small events.
• Built up a strong client base of small start-ups to large multinationals and local councils.
• Became a contributor for Social Media Examiner, Content Marketing Institute, Jeff Bullas & more.
• Named #12 Most Influential Digital Marketer on Twitter in the world in 2016.
• Began speaking at bigger events in Europe.
• Today I’m continuing to grow our Digital Marketing Agency.

What areas of digital marketing are you most passionate about?

• Social Media Marketing
• Video Marketing
• Personal Branding

Which digital marketing influencers influence you?

• Chris Kubby
• Mari Smith
• Michael Stelzner
• Steven Bartlett
• Janet Murray
• Gary Vaynerchuk
• Carlos Gil

Outside of B2B social branding and selling strategies who else influences you?

• My Dad (everything business related)
• Casey Neistat (video)
• On The Tools (creative branded content)
• Unilad (creative branded content)

Which brands or products stand out for you in B2B social branding and selling strategies?

• Hubspot (their sales & CRM tools)
• Sendible
• Social Media Examiner
• Content Marketing Institute
• Canva
• Digital Marketer

If a brand wanted to work with you, what offline / online activities would you be most interested in?

Loads of stuff, like:

• Speaking opportunities
• Podcasts
• Article contributions
• Digital Marketing strategy development
• Digital Marketing training
• Digital Marketing management
• Cool video content production

What would be the best way for a brand to contact you?

Via your favourite social media channel (links above) or email: Dan@kpsdigitalmarketing.co.uk

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