8 Tips for Your B2B Christmas Marketing
November 24, 2016
I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing...
Tag
influence
How to Effectively Market to Millennials
November 10, 2016
Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you're aiming to appeal to an array of...
Improve Your SEO With Influencer Marketing
November 1, 2016
Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated...
10 Answers to Common Influencer Marketing FAQs
August 24, 2016
Here are some of the most common questions we get asked about influencer marketing:
1. What is Influencer Marketing?
Influencer marketing is the practice of marketing to people who influence your...
How to Integrate Influencer Marketing Into Your Marketing mix
May 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to...
Influencer Marketing: The Better Practice Guide
May 18, 2016
Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in...
Cyber Security and InfoSec: Top 100 Influencers and Brands
April 6, 2016
Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Data breaches...
Beauty Bloggers: Top 100 Influencers and Brands
March 23, 2016
No stranger are we to the conversation of 'beauty'; a huge topic and industry that is discussed online day in, day out. Where it used to be most common for high profile celebrities to be...
Open Source: Top 100 Influencers and Brands
March 9, 2016
Open source is the practice of granting universal access to a product's design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open source code is...
Social Selling 2016: Top 100 Influencers and Brands
February 24, 2016
Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place...
The Super Bowl 50: Top 100 Influencers and Brands
February 10, 2016
Sunday 7th February 2016 saw one of the biggest sporting events in the world take place, the Super Bowl, where the Denver Broncos took on the Carolina Panthers at the Levi's Stadium, in Santa...
Big Data 2016: Top 100 Influencers and Brands
February 3, 2016
The Big Data technology and services market is one of the fastest growing, multi-billion dollar industries in the world. This market is expected to grow at a 26.4% compound annual growth rate to...
Cloud: Top 100 Influencers and Brands for 2016
January 20, 2016
Cloud storage is the solution to the ever increasing demand for accessing data anywhere, from any device. In 2015 we uncovered the top 100 cloud influencers and brands in our blog, and we were keen...
B2B Marketing: Top US and UK Influencers and Brands
November 25, 2015
We analysed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It's intriguing to see new...
How Influencer Marketing Can Improve Your SEO
February 12, 2015
There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic...
Big Data 2015: Top 100 Influencers and Brands
January 21, 2015
Big data has received a lot of attention in the past couple of years from major companies as well as online communities. This is not surprising as there are claims (and proof) that big data can solve...
BYOD: Freedom or Fright? Top 100 Influencers
April 30, 2014
Are you looking for freedom and flexibility? Bring Your Own Device (BYOD) is a way that firms can empower employees to choose their own tools to get their work done. IT departments now often struggle...
Top 200 Most Influential Economics Blogs
November 26, 2012
Some time ago we listed the TOP 100 economics blogs, ordered according to their Onalytica Influence Index.
Similarly to how academic journals compute their Impact Factor, we determined the most...