November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
August 9, 2018
Obesity occurs when energy intake from food or drink consumption is greater than the energy expenditure through metabolism or exercise. The World Health Organisation has stated that obesity has...
July 25, 2018
STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in...
July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...
July 11, 2018
For professionals in the global sustainability world, building and leveraging influence is about scaling positive impact. Time is of the essence in this field, so being more visible and 'vocal'...
June 25, 2018
Weeding Out Influencers Who Buy Fake Followers - What Needs To Happen Next? - Part 1
There’s been a lot of coverage and discussion in the last week about Unilever’s decision to stop working with...
May 3, 2018
A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...
April 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...
April 19, 2018
What is a content marketer's ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation - often using content performance metrics such as views, social...
March 12, 2018
As we're all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves,...
February 28, 2018
Social Media Marketing World is the premier event for all social media marketers. This year it's taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018. It provides a...
January 30, 2018
The New York Times recently published an article called: "The Follower Factory" exploring the growing demand for purchasing fake followers and engagement across social media platforms.The article...
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?Once we muster the ability to look beyond...
November 2, 2017
Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...
October 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...
October 11, 2017
Let’s take a leap back in time to 2015.Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
October 4, 2017
Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason...
October 4, 2017
2016 was a pivotal year for the virtual reality industry, with almost 100 million VR units shipped worldwide. We analysed the conversation back then in this blog post, and we wanted to revisit the...
September 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it's time to start engaging with influencers on these...
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.We know what influener marketing is, why...
September 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...
September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.So far we’ve covered what influencer marketing is and why you should be...
September 5, 2017
With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly...
