April 17, 2014
Earlier this week we looked at the top 100 thought leaders within the Internet of Things (IoT) conversation on Twitter. Congratulations again to all of those who made the list (as well as those that...
April 15, 2014
The digital universe continues to expand, doubling in size every two years according to a recent report from IDC and EMC. The Internet of Things (IoT) is seen as a key driver of this expansion, with...
April 8, 2014
Last week we looked at the top 25 #Interop influencers after day 2 of the event, and we promised to do a full influencer analysis of the whole event. Well, that time has come - so, true to our word,...
March 26, 2014
From content shock to content schlock, content marketing has come under increasing scrutiny in 2014, as the market oscillates between banal "me-too" tips and reactionary treatises against content...
March 5, 2014
Last week we took a quick look at the top influencers at MWC 2014 based around analysis of the #MWC14 hashtag. Now that the event is over and everybody has gone home (I presume), we ran some more...
February 26, 2014
It's Day 3 of Mobile World Congress (MWC) 2014 in Barcelona, with the mobile industry's flagship annual event having seen a number of major announcements already.Highlights amongst others include...
February 20, 2014
Enterprise Resource Planning (ERP) systems are used by large organizations to integrate business processes across various departments, and optimize their workflow. However, recent research from...
February 11, 2014
Last week, we published a list of the top individual thought leaders in and around the Big Data and Customer Experience conversation. Using our analysis platform, we analyzed the conversations and...
February 5, 2014
We've identified influencers within the Big Data space before (PS - for the most up-to-date rankings you can see our Big Data influencers list over on List.ly). It is indeed a big and - dare I say it...
September 18, 2013
The IFA 2013 consumer electronics show in Berlin has been and gone for this year, with brands from around the world launching a host of new products, from innovative Smartwatches through to Ultra HD...
September 16, 2013
Here is how you use Onalytica IRM to attract more delegates to your events.
1/ Upload your event content such as descriptions, session tracks, brochures and speaker profiles to Onalytica IRM along...
September 13, 2013
The influencer marketing marketplace is relatively nascent and fragmented, with many different approaches to the same challenges and opportunities. At Onalytica we have run over 200 influencer...
June 10, 2013
Have you ever walked into a mall to get a coffee and walked out with new garment or another item you had no idea you were going to buy when you walked in?
What often happens is that you browse with...
May 2, 2013
Onalytica has been named by Gartner as one of its Cool Vendors for 2013. We are one of just five companies to be featured within its Consumer Dynamics report, which recognises innovative consumer...
April 16, 2013
Content has become an essential currency for marketers. Though companies have been producing informative content such as white papers, case studies, webinars, research and videos for many years,...
April 1, 2013
One of the hottest marketing tactics today is content marketing. According to the content marketing institute content marketing can be thought of as owning your own marketing channel rather than...
March 6, 2013
When executed correctly, influencer marketing is an incredibly powerful way in which to spread your messaging across a wide range of networks, and reach your prospects with the information they need...
