Tag
influencer identification
October 18, 2016
The days are getting shorter, darker and colder as we officially head into Autumn/Winter 2016. Whilst the season of sherry, songs and Santa is nigh, we felt that a wonderful evening full...
August 24, 2016
Here are some of the most common questions we get asked about influencer marketing:
1. What is Influencer Marketing?
Influencer marketing is the practice of marketing to people who influence your...
June 16, 2016
Mental health is the successful performance of mental function, resulting in productive activities, fulfilling relationships with other people, and providing the ability to adapt to change and cope...
June 2, 2016
Renewable energy is energy collected from resources which are naturally replenishable, such as sunlight, wind, rain, tides, waves, and geothermal heat. Governments around the world are investing...
May 26, 2016
Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities...
May 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to...
May 18, 2016
Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in...
May 12, 2016
Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. Virtual reality can help replicate an environment through the use of specific...
May 6, 2016
Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily...
April 29, 2016
The London Games Festival took place from 1st - 10th April 2016 and featured an exciting new celebration of the art, culture and business of video games. The festival included 15 official events...
April 18, 2016
The Innovate Finance Global Summit 2016 took place on 11th April 2016. #IFGS2016 championed and celebrated the latest developments in FinTech at the historical heart of financial services: London....
April 8, 2016
Each year on March 22, World Water Day is celebrated to bring international attention to the critical importance of water in our everyday lives. In the lead up to World Water Day 2016, we examined...
April 6, 2016
Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Data breaches...
March 23, 2016
No stranger are we to the conversation of 'beauty'; a huge topic and industry that is discussed online day in, day out. Where it used to be most common for high profile celebrities to be...
March 16, 2016
Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb - 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and...
March 15, 2016
At Onalytica we identified the key climate change influencers when we produced the Climate Change: Top 100 Influencers and Brands report in December 2015. Water security and climate change are...
March 9, 2016
Open source is the practice of granting universal access to a product's design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open source code is...
March 4, 2016
In 2015, World Water Day was held on March 22, with the topic theme for the year Water and Sustainable Development. This year, World Water Day will be held again on March 22nd, with the event...
March 3, 2016
The term Artificial Intelligence was originally coined by John McCarthy in 1955, defining it as "the science and engineering of making intelligent machines". Now more than a half a century old,...
March 2, 2016
There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability . The “stakeholders” for business include...
February 24, 2016
Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place...
February 22, 2016
Faced with a growing population and climate change, the UN has warned that by 2030 the demand for water is expected to exceed supply by about 40%, with half the global population facing water...
February 10, 2016
Sunday 7th February 2016 saw one of the biggest sporting events in the world take place, the Super Bowl, where the Denver Broncos took on the Carolina Panthers at the Levi's Stadium, in Santa...
February 9, 2016
If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and post it on their owned media channels, be it...
