May 18, 2016
Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in...
October 15, 2015
This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions...
August 12, 2015
If you're a marketer (or you work in a startup) chances are you have heard of the term"growth hacking".
Sean Ellis coined the term "growth hacking" in 2010 and in a few years it has become extremely...
July 15, 2015
70% of B2B marketers are creating more content than they did one year ago
This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and...
July 8, 2015
Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before.We live in a connected, mobile first world which...
June 30, 2015
What's next for content marketing?
With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what's next for content...
May 20, 2015
Cybersecurity: Top 100 Influencers and Brands
Disclaimer: As ever with these lists, it must be stressed that the ranking below is by no means a definitive measurement of influence, as there is no...
April 23, 2015
Hanover and Onalytica were interested to analyse the interactions between influencers and online media when it came to the health policy debate.The A&E “crisis” at the start of January 2015...
April 15, 2015
Here's the story of how we grew our website from 2,000 to 10,000 unique visitors/month in one year. We also doubled our amount of sales enquiries over the same period. Read on to find out how we did...
April 1, 2015
Modern devices are getting smarter, there are already fridges that order milk and other products when you're running low, soda streams that allow you to mix your drinks remotely via an...
March 18, 2015
Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily...
February 12, 2015
There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic...
January 28, 2015
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true...
January 21, 2015
Big data has received a lot of attention in the past couple of years from major companies as well as online communities. This is not surprising as there are claims (and proof) that big data can solve...
January 8, 2015
The annual Consumer Electronics Show in Las Vegas always whips up a frenzy among tech enthusiasts with reporters hammering away to bring us news of the hottest new products from the biggest tech show...
December 18, 2014
Wearable Tech made a big impact in 2014 and is set to keep rising in 2015 and beyond with a whole new wave of fashionable products including activity trackers, smart watches, glasses, VR...
December 10, 2014
Now we have the ability to control our heating remotely via an app, or tell our iKettle to start boiling water over wi-fi, it seems there’s no end in sight for the potential connectivity between...
November 11, 2014
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights....
September 22, 2014
It's that time of the year again where +2500 marketers rush to Cleveland, Ohio to participate in the biggest content marketing event in the world. This year's event was huge and included keynotes...
September 16, 2014
With IFA2014 coming to an end last week, it’s been an extremely exciting time for all things consumer tech. IFA is the biggest consumer electronics event in Europe and took place in Berlin from the...
July 30, 2014
Engaging influencers in digital channels is no longer a new idea. Influencer marketing is rapidly becoming part of the mix as both consumer and B2B brands seek to grow their reach and establish...
June 16, 2014
B2B marketing is an expanding discussion, there are more commentators and online interaction than ever before and it is becoming tough to blast through the noise with top quality...
June 11, 2014
All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that...
April 30, 2014
Are you looking for freedom and flexibility? Bring Your Own Device (BYOD) is a way that firms can empower employees to choose their own tools to get their work done. IT departments now often struggle...
