Social Media Marketing World is the premier event for all social media marketers. This year it's taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018. It provides a...

Software Developers invent technology that we use every day, but may take for granted, like checking our bank balance on our phones, booking a meeting in our personal calendars, listening to music or...

The bulk of the world's energy mix is made up by fossil fuels (coal, oil and gas). These fossil fuels produce carbon dioxide and other greenhouse gases which are the fundamental driver of climate...

When we say tech, what do you first think of? Young men squirreling away in a dark room surrounded by half eaten pizzas, lit only by flickering lines of code – an army of wannabe Mark Zuckerbergs...

2016 was a pivotal year for the virtual reality industry, with almost 100 million VR units shipped worldwide. We analysed the conversation back then in this blog post, and we wanted to revisit the...

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly...

The digital revolution has catalysed many changes in the way society functions, these range from instant news alerts to virtual reality gaming. The rise of technology has also boosted the healthcare...

With the latest Amazon Echo advertising campaign dominating our  TV screens it is hard to ignore the rise of smart appliances. These appliances fall under the category the Internet of Things (IoT)....

Artificial intelligence - or AI - is a true part of our world, as well as a substantial hub of interest for science and business. Companies are ferociously investing in, engaging in and including...

Big data analytics is the process of examining large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can...

Now in its third year, the Innovate Finance Global Summit has become one of the most important global FinTech events to attend in London. This year, the conference gained a second day, dedicated to...

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a...

As I’ve mentioned in previous posts both here on Onalytica’s blog and on my own blog, events can be powerful milestones around which to map your Twitter influence and engagement strategy. But...

Cloud computing is a model for delivering IT services in which resources are retrieved from the internet through web-based tools and applications rather than a direct connection to a...

Retail fashion makes up a large section of the consumer good market. It is a market which is typically distinguished by rapid shifts in consumer demand, a large number of competitors and brief...

During Womens’ History Month, and in the days before the first ever #women4climate event (convened by @C40Cities), we took a look at the influencers in the broader climate action and energy...

In 2015-16 the NHS employed around 1.6 million people with a combined budget of £136.7 billion. As the NHS is funded by British tax payers it is a real political hot potato, and the debate about how...

Sunday 5th February 2017 saw one of the biggest sporting events in the world take place; the Super Bowl, where the New England Patriots took on the Atlanta Falcons at the NRG Stadium, in...

The Defining issue of our age Climate change is the defining issue of our age. The rise in the average temperature of the Earth's climate system and its related effects is no longer a prediction....

The Consumer Electronics Show (CES) was back in Las Vegas to celebrate its 50th edition surrounded by a new wave of gadgets to add to the Internet of Things library, drones, robots and even a smart...

As many are aware, momentum for climate action has recently shifted to a more local level. That’s why the team at Onalytica and I chose to zero in on the power and potential of Twitter influencer...

In partnership with eSports Europe, taking place April 5-6 in London, we have been looking at the changing conversations of top eSports influencers over the course of 2015 and 2016. We wanted to...

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing...

The 2016 League of Legends World Championship was a competitive gaming event held across several cities in the United States from September 29 – October 29, 2016. Sixteen teams qualified for the...